From the Diary of KNGDM: Illuminating Brands with Purpose

A Strategic marketing and Creative firm focused in scaling brands and the causes they are about

Elevator Pitch

KNGDM is a purpose-driven marketing and creative firm dedicated to amplifying the mission and vision of brands that aim to make a positive impact. Through strategic storytelling, digital media, and leadership development, KNGDM helps businesses align their operations with meaningful community contributions, fostering deep connections with consumers and driving sustainable growth.



From Vision to Reality: The Journey of Commodity Capital


Where It All Began

Founded in 2021 and headquartered in Franklin, Tennessee, KNGDM was born from a desire to infuse brands with purpose and meaning. Mark Bourgeois, the visionary behind KNGDM, saw a gap in how companies communicated their values and engaged with their audiences. With a mission to “blow on the embers of the fire inside the hearts of entrepreneurs,” KNGDM aims to bring light to the world through purposeful branding and strategic marketing.

At KNGDM, the focus is on helping businesses discover and articulate their unique purpose. This clarity of purpose is not only foundational for business behavior but also essential in building connections with consumers who share similar values. As Mark highlights, “Close to 8 out of 10 Americans feel a deeper personal connection to companies with whom they share values.” This alignment results in stronger customer and employee loyalty, driving consistent growth and fostering a positive community impact.


Achievements

The services offered by KNGDM are comprehensive and tailored to meet the needs of purpose-driven organizations. These include:

  • Discovery of Purpose: Aligning products and services with meaningful community contributions.
  • Storytelling: Crafting narratives that resonate with the heart and mind of the audience.
  • Purpose-based Leadership Development: Defining and refining mission and strategies to build dynamic, sustainable companies.
  • Digital Asset Creation: Delivering impactful content across multiple platforms to reach and engage the audience.

Mark’s extensive experience in fostering partnerships between businesses and non-profits is a cornerstone of KNGDM’s approach. By partnering with organizations that share similar objectives, companies can achieve greater efficiency and impact, allowing non-profits to focus on their core mission while enhancing the customer and employee experience for businesses.


Startup Pulse

  • Successfully collaborated with various brands to navigate purpose-driven marketing complexities.
  • Continues to expand its reach by emphasizing that businesses can thrive while doing good.
  • Committed to guiding entrepreneurs and businesses, ensuring their values shine in the marketplace.
  • Focuses on creating meaningful customer and employee experiences through purposeful branding.
  • Dedicated to fostering strong partnerships between for-profit and non-profit organizations.

Editorial Note

KNGDM’s story is a testament to the power of purpose in business. Mark Bourgeois and his team exemplify how aligning brand values with community impact can drive both business success and social good. For companies looking to deepen their connections with consumers and make a meaningful difference, KNGDM offers a beacon of hope and a pathway to purposeful growth.

Behind every brand, there is a brain that molds and folds startups into established brands, and behind every brand, there are professionals who drive the business in new directions. If you are a founder or an executive, we want to read and preserve your story.

We are an invite-only network, ensuring that every story on Executives Diary is legitimate. Apply to get your diary in Executives Diary.

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