Empowering Grief with Compassionate Support
Brand Snapshot:
Momento Foundation is on a heartfelt mission to revolutionize the way people heal in grief. Originally founded as “Love Not Lost,” this organization offers profound support to families and individuals navigating terminal diagnoses and loss. Through three main programs, the Preserving Memories, Community Support, and Coprorate Care, Momento Foundation stands as a pillar of compassion, offering tangible tools and resources to heal and honor loved ones’ memories.
Leadership Spotlight
Ashley Jones:Founder and Executive Director, is the driving force behind Momento Foundation. Her personal journey through loss and grief has shaped the organization’s mission, influencing its deep commitment to offering comfort and healing to those in need. Under her leadership, Momento Foundation has grown into a beacon of hope for countless families.
From Love Not Lost to Momento Foundation: A Legacy of Healing and Hope
A Personal Mission
The story of Momento Foundation begins with a profound personal loss. After losing her daughter, Skylar, to a terminal condition, Ashley Jones was consumed by grief and depression. Amidst this heartache, she found an unexpected source of healing—the photographs of her family. These images provided a safe space to grieve, offering comfort and a way to maintain a connection with Skylar, even after her passing. The tangible prints allowed Ashley to hold her daughter in a way that words could not express. Inspired by this experience, she began donating portrait sessions to families facing a terminal diagnosis, capturing the love that transcends loss.
With each session, Ashley felt something greater taking shape—a mission to help others capture and preserve memories in the face of loss. This mission, fueled by the generosity of donors, has evolved into what we now know as the Momento Foundation, an organization dedicated to helping people heal in grief through memories and so much more.
Driving Industry Change:
Since its inception, Momento Foundation has continually expanded its reach and impact. The evolution from “Love Not Lost” to “Momento Foundation” marked a significant milestone in the organization’s journey, reflecting its commitment to inclusivity and broader outreach. The foundation now provides comprehensive resources, including empathy cards, support tools, and an online community designed to equip people with the skills needed to support those in grief. Furthermore, their corporate care program brings empathy and grief training into workplaces, helping companies create environments where employees can navigate any kind of loss with the support they need.
Beyond Business:
Momento Foundation’s impact extends far beyond the families they serve directly. Their work fosters a community grounded in empathy and support, offering tools and resources that empower people to show up for those who are hurting. Their initiatives, such as the support tool at www.HowCanILoveYouBetter.com, and their online community, The Momento Collective, provide a space for shared experiences and collective healing. By helping people integrate grief into everyday life, Momento Foundation helps individuals and communities navigate the complex emotions and experiences associated with loss.
What’s Next:
As Momento Foundation looks to the future, their mission remains clear: to continue revolutionizing the way we heal in grief. The foundation is exploring new ways to expand its reach, developing additional resources and programs that address the diverse needs of those experiencing loss. With plans to enhance their corporate care offerings and grow their community initiatives, Momento Foundation is poised to make an even greater impact in the years to come.
Brand Pulse
- Unique Value Proposition: Momento Foundation stands out in the nonprofit sector by offering free comprehensive grief resource for losses of all kinds, highlighting the healing power of preserved memories and community-driven empathy and support.
- Leadership Vision: Under Ashley Jones’ leadership, the foundation aims to expand its reach, continuing to provide free resources and helpful tools to every person grieving, no matter the loss.
- Market Positioning: As a leader in grief support –and as a nonprofit organization – Momento Foundation continues to innovate, ensuring they remain relevant and impactful in an ever-evolving landscape.
- Customer Engagement: Through their online resources, community initiatives, and personalized support programs, Momento Foundation maintains a deep connection with its audience, constantly adapting to meet their needs, including their donor community
Editorial Note
Momento Foundation’s journey from a personal loss to a widespread movement of healing and empathy is nothing short of inspiring. Ashley Jones’ vision and dedication have transformed a painful experience into a source of comfort and support for countless others. As the foundation continues to grow and evolve, it remains a powerful example of how love, compassion, and community can help us navigate even the most challenging of life’s moments.
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