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Connecting Talent with Opportunity, One Placement at a Time
Brand Overview:
Grandison is a pioneering healthcare staffing company founded in 2008, specializing in sponsoring skilled nursing, physical, and occupational therapy professionals, primarily from the Philippines. Headquartered in Howell, New Jersey, the company has made a significant impact by addressing the staffing challenges faced by healthcare facilities across the United States. With a mission to support healthcare workers in achieving their American Dream, Grandison provides long-term secure placements, ensuring continuity of care and stability in even the most difficult-to-staff areas. The company prides itself on its transparent, supportive approach, offering competitive rates and comprehensive benefits to its professionals.
Leadership Spotlight
At the helm of Grandison is Avi Lang, the Chief Executive Officer, who has played a pivotal role in shaping the company’s unique staffing model. Avi’s commitment to both the healthcare facilities and the professionals they serve is evident in his hands-on leadership style. His dedication is exemplified by personal gestures, such as attending a company event despite other commitments, reflecting the core values of care and commitment that Grandison embodies.
From Vision to Reality: The Grandison Journey
Grandison was established with a clear vision: to fill the critical gaps in the U.S. healthcare system by connecting talented healthcare professionals from the Philippines with opportunities that allow them to fulfill their American Dream. The company’s foundation rests on the principles of providing reliable, long-term staffing solutions while simultaneously offering career growth and stability to its recruits. This dual focus has set Grandison apart from traditional staffing agencies, making it a trusted partner for healthcare facilities seeking skilled professionals who are not just temporary staff but integral members of their teams.
Driving Industry Change:
Grandison has evolved by leveraging its unique sponsorship models, which allow healthcare facilities to view Grandison’s recruits as direct hires rather than temporary placements. This approach has been instrumental in creating a more stable workforce in facilities that struggle with staffing challenges, particularly in rural or underserved areas. Over the years, Grandison has expanded its services, building a network that includes inpatient facilities, outpatient clinics, and home care companies across the United States. The company’s commitment to supporting its professionals throughout their journey—from education and testing to visa sponsorship and placement—has been a key driver of its growth.
Beyond Business:
Grandison’s impact extends beyond mere staffing; it plays a crucial role in the lives of the professionals it sponsors. The company’s commitment to ethical recruitment practices, as evidenced by its membership in the American Association of International Healthcare Recruitment (AAIHR), ensures that its recruits are treated with respect and fairness throughout the process. Grandison’s efforts to foster a sense of community among its recruits are evident in the way it celebrates their successes, from welcoming new batches of nurses to organizing events that recognize their contributions. This focus on community and care is a hallmark of the Grandison experience.
What’s Next for Grandison?
Looking to the future, Grandison is poised to continue its growth by expanding its network of healthcare facilities and increasing its reach to other regions in the United States. The company plans to build on its success by enhancing its support services for healthcare professionals, ensuring they are well-prepared for the challenges and opportunities they will face in their new roles. As Grandison continues to innovate within the healthcare staffing industry, it remains committed to its core mission: helping healthcare professionals achieve their dreams while providing exceptional care to those who need it most.
Startup Pulse
- Unique Value Proposition: Grandison’s ability to provide secure, long-term placements at competitive rates, coupled with comprehensive support for healthcare professionals, sets it apart from traditional staffing agencies.
- Leadership Vision: Avi Lang’s leadership is focused on maintaining the company’s commitment to care, transparency, and community, while driving growth through innovative staffing models.
- Market Positioning: By positioning its recruits as direct hires rather than temporary staff, Grandison offers healthcare facilities a unique solution to their staffing challenges, particularly in hard-to-staff areas.
- Customer Engagement: Grandison engages with its audience through active community-building efforts, ensuring that its professionals feel supported and valued at every stage of their journey.
Editorial Note
Grandison’s journey from a niche staffing company to a leader in healthcare recruitment is a testament to its commitment to both its clients and its recruits. As the company continues to grow, it remains grounded in the values that have driven its success: care, commitment, and community. Grandison’s impact on the healthcare industry is profound, and its future is filled with promise as it continues to innovate and expand.
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