Redefining Luxury Fashion through Digital Innovation, Artful Storytelling, and a Deep Commitment to Sustainability and Ethical Production.
Elevator Pitch
Founded on 21st December 2022 and based in Slovenia, CESAREC is a visionary startup reshaping luxury fashion by combining digital innovation, Web3 technology, artistry, and sustainability. Leveraging cutting-edge 3D design and a commitment to Italian craftsmanship, CESAREC creates exclusive garments that seamlessly unite the physical and digital realms. Collaborating with emerging artists, CESAREC is crafting a fresh vision for fashion—one that speaks to the evolving tastes of a new generation, championing creativity, transparency, and intentional production.
Leadership Spotlight
Marina Cesarec, founder and visionary behind CESAREC, blends modern innovation with artisanal heritage to reimagine the essence of luxury fashion. Her work draws from ancient symbolism while embracing technological advancements, positioning CESAREC to quietly reshape the future of fashion by honouring its rich traditions and
evolving with a new era. Discover Marina Cesarec’s full journey on LinkedIn.
From Legacy to Innovation: CESAREC’s Evolution
CESAREC was born from a desire to fuse timeless elegance with cutting-edge digital technology, crafting a vision of luxury that reclaims its role as a societal force. The brand’s early days were marked by an ambition to create fashion that transcends mere aesthetics and speaks to deeper narratives. Drawing inspiration from Mesopotamian mythology, CESAREC weaves symbolic elements into its creations, grounding them in a rich tradition while looking towards the future.
Currently in the final stages of completing its debut collection, CESAREC has already introduced two exclusive foulards available on its website. With its innovative use of CLO3D and Web3 technology, CESAREC is redefining fashion’s potential. By 2030, the brand aims to shift to a pioneering design-sell-produce model, enabling personalised production that reduces waste and strengthens its commitment to sustainability, all while addressing the evolving expectations of today’s luxury consumers.
Driving Industry Change: Innovation and Growth
At the forefront of change, the brand integrates sustainability and innovation to redefine luxury fashion. As a PETA-certified company, ethical practices and environmental responsibility are at the core of every creation, aligning each piece with a commitment to a more sustainable future. Embracing digital platforms, the brand is thoughtfully exploring NFTs as digital assets tied to exclusive physical pieces and considering digital fittings to enhance the luxury experience for modern consumers.
Dedicated to slow fashion, each design is crafted in very limited quantities, reinforcing a commitment to exclusivity. Production is exclusively based in Italy, collaborating with partners who share the same dedication to sustainability and craftsmanship. Every step whether digital or physical is rooted in the principles of quality, transparency, and long-term impact.
Beyond Business: Impact and Community
CESAREC serves as a canvas for artistic expression. Collaborations with talents like Črtomir Just of the Slovenian graphic studio Francfranc, who crafts the brand’s visual identity, and Slovenian artist SiaLana, CESAREC’s ambassador, showcase the brand’s dedication to fostering creativity. This platform invites both emerging and established artists to leave their mark, contributing to a shared vision of artistic innovation.
With a holistic approach that combines fashion, artistry, and environmental responsibility, CESAREC is committed to sustainability and ethical practices. The brand aims to inspire a mindset of transformation, inviting both creators and consumers to join in shaping a thoughtful and impactful future.
What’s Next for CESAREC?
CESAREC is entering a pivotal phase as it builds its presence in both the physical and digital fashion worlds. Embracing digital innovation while staying true to its commitment to craftsmanship and creativity, the brand is shaping a new kind of luxury—one that is modern, unique, and positioned to lead society into the future. Rather than following trends, CESAREC seeks to inspire change by blending contemporary elegance with forward-thinking innovation.
As it grows, CESAREC remains committed to sustainability and exclusivity, offering a fresh and dynamic luxury experience. With a visionary approach, the brand bridges the digital and physical realms, positioning itself as a catalyst for the transformations shaping the future, inviting society to step boldly into an era of profound change.
Startup Pulse
- Unique Value Proposition: CESAREC combines sustainability with digital innovation, creating exclusive, limited-edition garments that blend the physical and digital realms.
- Leadership Vision: Marina Cesarec drives the brand with a forward-looking approach, integrating traditional craftsmanship with modern technology to carve out a distinct space in the evolving luxury market.
- Market Positioning: As an emerging brand, CESAREC is steadily building its presence by offering a fresh take on luxury through thoughtful design, cultural storytelling, and digital exploration.
- Customer Engagement: Through a commitment to sustainability and digital innovation, CESAREC engages its audience with unique, personalised experiences across both physical and digital spaces.
Editorial Note
CESAREC is steadily emerging in the luxury fashion world, driven by innovation, storytelling, and sustainability. Under the thoughtful leadership of Marina Cesarec, this young startup is carving out its space in both digital and physical fashion realms. With a growing focus on ethical practices, technological advancements, and Web3 integration, CESAREC is positioning itself to play a meaningful role in the future of fashion as it evolves and expands its reach.
We Want to Read Your Story in Executives Diary – Preserving Human History and Wisdom
Behind every brand, there is a brain that molds and shapes startups into established brands. Behind every brand, there are professionals who drive the business in new directions. If you are a founder or an executive, we want to read and preserve your story. We are an invite-only network, ensuring that every story on Executives Diary is legitimate. Apply to get your diary in Executives Diary.
Join us in this exclusive opportunity to create a lasting legacy.
