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How True Bearing is transforming the recruitment landscape through storytelling and purpose-driven consulting.
Elevator Pitch:
True Bearing transforms recruitment and consulting by leveraging storytelling to create authentic connections between businesses and talent. Led by Peter Laughter, the company uncovers and articulates organizations’ core purposes, crafting narratives that attract top employees, clients, and investors. Through a unique blend of recruitment consulting, purpose work, and coaching, True Bearing helps businesses build cohesive, accountable, and inspired cultures, driving impactful results
With over 25 years in recruitment, Peter Laughter founded True Bearing to challenge the impersonal approach of traditional systems. His expertise in the psychology of hiring and his empathetic leadership style drive True Bearing’s mission to humanize business through storytelling and purpose. A sought-after coach and speaker, Peter helps clients navigate transformative journeys, fostering positive change in both organizations and individual lives.
Turning Vision into Reality: True Bearing’s Journey
Where It All Began
The inception of True Bearing traces back to a pivotal moment in the summer of 2020, during a time of global upheaval and record-high unemployment. Peter Laughter, after a long and successful career in recruitment, recognized a significant gap in the industry—a system that was failing both businesses and individuals by treating human beings like products. With a deep desire to bring about meaningful change, Peter envisioned True Bearing as a company that would leverage the power of storytelling and purpose to transform how organizations connect with talent and how individuals find fulfillment in their careers.
Navigating the Early Stages
Starting True Bearing was not without its challenges. Peter quickly realized that while he loved coaching, selling himself as a coach was a different story. The early days were marked by the struggle to articulate the profound impact his work had on clients. However, it soon became clear that the real value Peter offered was in helping people discover and articulate their life’s purpose. This breakthrough shifted the company’s focus, leading to a more refined offering that resonated deeply with both individuals and organizations.
Innovation and Growth
As True Bearing evolved, the introduction of purpose-driven consulting and story development became a game-changer. Companies struggling to attract and retain top talent found new life in the stories Peter helped them craft. By unveiling their core purpose and aligning it with their business practices, these organizations not only improved their recruitment outcomes but also fostered more cohesive and motivated teams. This period of growth was fueled by the increasing demand for authentic, purpose-driven business strategies, positioning True Bearing as a leader in the consulting space.
Community and Impact
Beyond business success, True Bearing is deeply committed to making a positive impact on the broader community. Through initiatives such as purpose workshops and coaching for professionals seeking significant change, the company has contributed to a shift in how individuals and businesses view work and purpose. Peter’s belief in the power of human connections and storytelling is at the heart of True Bearing’s mission, driving not only business success but also personal transformation and social change.
The Future Vision
With a strong foundation and a growing reputation, True Bearing is poised for even greater achievements. The future holds exciting possibilities, including expanding its coaching services, refining recruitment consulting, and continuing to help businesses and individuals discover their purpose. Guided by the same vision that sparked its inception, True Bearing will continue to innovate and lead, shaping the future of recruitment and consulting by placing human connections and storytelling at the forefront.
Startup Pulse
- Innovative Consulting: True Bearing offers a unique blend of purpose work, recruitment process consulting, and story development that helps organizations attract, retain, and inspire talent.
- Strong Leadership: Under Peter Laughter’s guidance, True Bearing brings a deep understanding of human connections and the power of narrative to drive meaningful change.
- Purpose-Driven Approach: True Bearing helps clients uncover their core purpose, leading to more engaged teams and successful business outcomes.
- Customer-Centric Services: With a focus on understanding and meeting client needs, True Bearing ensures tailored solutions that resonate on a deep, human level.
- Empathetic Coaching: Peter’s empathetic approach to coaching helps individuals navigate significant life changes, providing clarity, direction, and empowerment..
Editorial Note
The journey of True Bearing is a testament to the power of vision, innovation, and resilience. As Peter Laughter continues to lead his company toward new heights, True Bearing’s story serves as an inspiration to those who believe in the transformative power of storytelling and purpose. By placing human connections at the heart of its mission, True Bearing not only reshapes businesses but also helps individuals find fulfillment and meaning in their work. This is a startup that truly embodies the potential to drive positive change, one story at a time.
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