From the Diary of Patients Know Best: Empowering Personal Health Records

Revolutionizing Patient Care Through Digital Health Innovation

Brand Snapshot:

Patients Know Best (PKB) is a pioneering healthcare technology company that empowers patients by giving them control over their personal health records. Founded in 2008, PKB has grown into the world’s largest provider of personal health records, enabling patients to better manage their health while improving communication between healthcare providers and patients. The company’s platform integrates best practices from over 2,700 hospitals worldwide, helping to streamline healthcare delivery, enhance patient outcomes, and boost hospital efficiency.

Leadership Spotlight

Dr. Mohammad Al-Ubaydli, the CEO and co-founder of Patients Know Best, is a visionary leader in the digital health space. A physician, programmer, and author, Dr. Al-Ubaydli has utilized his diverse background to create a platform that merges technology with healthcare, aiming to improve patient engagement and care coordination.

From Clinical Practice to Digital Empowerment: The Story of Patients Know Best


A Personal Mission

Patients Know Best was co-founded in 2008 by Dr. Mohammad Al-Ubaydli, who envisioned a future where patients would have direct access to and control over their health records. A Cambridge-educated physician with a passion for technology, Dr. Al-Ubaydli’s unique career path—combining clinical practice, programming, and entrepreneurship—allowed him to identify a critical gap in the healthcare system. He realized that empowering patients with their own health data could transform healthcare delivery by making it more personalized, efficient, and patient-centered.

Driving Industry Change:

Since its inception, Patients Know Best has been at the forefront of healthcare innovation. The platform integrates a patient’s medical records across various healthcare providers, creating a comprehensive and easily accessible health record. This innovation has not only improved patient outcomes by enabling better-informed clinical decisions but has also increased operational efficiency for healthcare providers. By reducing unnecessary diagnostics and improving communication, PKB has helped hospitals around the world enhance their services while cutting costs.

Beyond Business:

Patients Know Best is deeply committed to sustainability and the broader impact of healthcare delivery on the environment. The platform supports remote monitoring and consultations, significantly reducing the need for patient travel and thereby minimizing the carbon footprint. PKB also educates patients on reducing waste, such as the proper disposal of medications and recycling of packaging, aligning with the Royal College of Physicians’ Green Physician Toolkit recommendations.

What’s Next for Patients Know Best?

As PKB continues to expand its reach, the focus remains on further integrating its platform with healthcare systems worldwide, enhancing its AI capabilities, and increasing patient engagement tools. With a vision to make personal health records the standard for healthcare management globally, PKB is poised to continue driving innovation in the digital health space, improving patient outcomes, and setting new benchmarks in sustainable healthcare practices.


Startup Pulse

  • Unique Value Proposition: PKB stands out by offering a patient-centered approach to healthcare, giving individuals control over their health records and making it easier for healthcare providers to deliver coordinated care.
  • Leadership Vision: Under Dr. Al-Ubaydli’s guidance, PKB aims to integrate more advanced technologies into its platform, such as AI and machine learning, to further personalize patient care and streamline healthcare processes.
  • Market Positioning: PKB remains a leader in the personal health records sector by continuously evolving its platform based on the latest research and technological advancements.
  • Customer Engagement: PKB engages its users through regular updates, educational content, and tools that make managing personal health records easier and more intuitive.

Editorial Note

Patients Know Best is not just a healthcare technology company; it’s a movement towards patient empowerment. By putting health records in the hands of those who need them most—patients themselves—PKB is revolutionizing how healthcare is delivered and experienced. With a strong leadership team and a commitment to innovation and sustainability, the future looks bright for PKB as it continues to set new standards in the digital health industry.


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