Stuart Dunleavy steps into a key leadership role, driving customer-centric growth and innovation.
August 1, 2024
AT&T has officially promoted Stuart Dunleavy to Vice President of Consumer Marketing. With over two decades of experience in customer growth, retention, and marketing, Stuart is set to lead a newly combined team focused on driving customer-driven growth across acquisition, growth, and retention programs.
Background Information
Stuart has been a pivotal figure at AT&T, where he has consistently delivered industry-leading results. Since 2020, he has led initiatives that resulted in 12 consecutive quarters of net additions in the competitive mobility and fiber markets. His digital-first approach, which empowers consumers with AI-driven choices and proactive recommendations, has significantly contributed to AT&T’s success.
Before his promotion, Stuart served as the Head of Customer Marketing. In this role, he orchestrated over 2 billion unique customer contacts annually as part of digital-first lifecycle campaigns. His expertise in customer segmentation, analytics, and MarTech-enabled optimization has played a crucial role in enhancing AT&T’s consumer P&L.
Details of the News
In his new role as Vice President of Consumer Marketing, Stuart will oversee a combined team responsible for leveraging customer insights to guide all go-to-market campaigns. His leadership will ensure that AT&T’s marketing strategies remain closely aligned with customer needs and preferences, driving effective and innovative marketing efforts.
Stuart’s commitment to bridging the digital divide has also been a key part of his mission at AT&T. He recently commented on this initiative, stating, “Closing the digital divide is an obligation that we care about deeply. I cannot imagine a world where my sons are not connected to the information and educational resources that they depend upon. At AT&T, it’s part of our core mission.”
Insights and Recommendations
Stuart’s leadership has earned high praise from his colleagues and partners. Marc Blaskey, Growth Lead at Klick, remarked, “Stuart is an inspiring marketing leader and insightful thinker. The results his team has consistently delivered over the years are a testimony to that. He is also a fair, respectful, and collaborative client partner who worked tirelessly to facilitate strategic business partnerships within his organization.”
Woody Berner, Head of CX & Design Technology at AT&T, added, “Stuart’s ability to partner cross-functionally while bringing together strategy, technology, and operational marketing with award-winning creative is a critical component of our success. His solutions are effective, efficient, and engaging. And the cherry on top—he’s a kind, friendly person with a positive demeanor.”
Impact and Future Outlook
Stuart’s promotion signals a continued emphasis on customer-centric strategies at AT&T. His leadership is expected to drive further innovation in marketing efforts, ensuring that AT&T remains at the forefront of delivering personalized and impactful customer experiences.
Conclusion
Stuart Dunleavy’s promotion to Vice President of Consumer Marketing marks a significant step for AT&T as the company continues to prioritize customer-driven growth and innovation. Under Stuart’s leadership, the Consumer Marketing team is well-positioned to achieve new heights in both customer satisfaction and business performance.
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